Dawid
Tomczyk

Leading digital marketing and go-to-market activities for SaaS/Enterprise products on the Polish market. Managing a 6-person marketing team, leading recruitment and coordinating with development, product and design teams. Google Ads, Meta Ads, LinkedIn Ads, content, communication automation, analytics, Looker Studio reporting and GEO initiatives to increase brand visibility in LLM-generated answers.

• Increased new user registrations by approx. 400% in 3 months
• Reduced Google Ads campaign costs by 65% through campaign structure and traffic quality optimisation
• Implemented GEO — the brand started being recommended by ChatGPT, Gemini and Claude for Headless CMS/API-related queries
• Reported campaign performance in Looker Studio: CTR, CPC, conversions, CPA
• Implemented AI workflows for research, content, campaign analysis and creative production

Led full-funnel performance marketing on the US market for a custom home decor brand. Responsible for Google Ads, Meta Ads and YouTube campaigns — prospecting, remarketing, retention. Creating converting sales content, landing pages, ad creatives, video marketing and automation. Built and managed a team of specialists, optimised CTR, campaign costs and process efficiency.

• Increased sales by 100% in 4 months
• Reduced Google Ads campaign costs by 60%
• Increased ad and landing page CTR by 50%
• Increased social media engagement by 60% through A/B testing
• Acquired and structured a database of 10,000+ supplier products using scrapers and CSV/JSON automation

Managed marketing for the Velinda and Merly brands across 6 EU markets. Co-created and developed the Merly.eu store on PrestaShop. Ran Google Ads and Meta Ads campaigns, developed content, SEO, social media and marketing automation. Supported brand expansion into Swedish and US markets in both B2B and B2C models. Coordinated the team, implemented BaseLinker, and deployed AI automations (GPT bots, translations in 6 languages).

• Co-created the Merly.eu brand and launched it across EU and US markets
• Increased B2C sales by 20% and acquired recurring B2B customers
• Successfully entered the Swedish market in both B2B and B2C models
• Reduced translation costs by approx. 70% using GPT bots
• Reduced CPA in Google Ads and Meta Ads campaigns by 45%

Developed biznes.ceneo.pl as a B2B communication, education and service activation channel. Created sales and communication campaigns, instructional materials, landing pages and offer modules. Managed email and web-push communication to a database of 1.5M+ recipients. Coordinated projects with product, IT and sales teams. Data analysis, reporting and client panel optimisation.

• Increased service activation from 12% to 70% YoY — record advertising service activation
• Increased direct visits by +45% (brand recognition)
• Implemented SzukAI, a GPT-based intelligent search engine
• Regular email and web-push communication to 1.5M+ recipients
• Developed a proprietary module system and service presentation standard

Marketing consultancy, website and online store creation (20+), landing pages, lead magnets, Google Ads campaigns (30+), social media and ad creatives. Graphics, video, voiceover, large-format print. Own projects (startup).

• Rebranding of the nationwide Nasza Pączkarnia chain
• 3x reduction in Google Ads campaign costs for clients
• 20+ websites and online stores delivered; 30+ Google Ads campaigns managed

Managed and optimised AdWords campaigns and SEO activities for subscription-based clients. Acquired new clients and maintained ongoing relationships. Expanded the product portfolio and coordinated with the production and sales departments. Recruitment, candidate assessment and CRM data organisation.

• Acquired 30+ recurring subscription-based clients
• Optimised AdWords campaigns and SEO activities (classic and long-tail)
• Improved CRM data management and organisation

Coordinated advertising production from design to final implementation. Client contact, cooperation with creative and production teams, logistics and procurement. Project management, on-time delivery and quality control.

• Rebranding of a 650+ vehicle Credit Agricole fleet across Poland within 1 month
• Improved applicator team workflow and production delivery processes